SMS or short message service is perhaps the most very popular data marketing programs on earth. Figures reveal that there over 2.4 billion active users of SMS. For example, In Europe 80 % of consumers who own a mobile phone often use Text messaging. While in the US, including Portland SMS use by all persons who own cell phones is at 49 percent; though the number is growing considerably. These data demonstrate the huge potential that mobile marketing and advertising possesses.
Mobile advertising and marketing generally is a more cost effective though efficient method matched against other promotion options. The use of SMS as a marketing channel has numerous added benefits, for example SMS marketing is an impressive way of relating directly with buyers largely a result of a variety of factors including;
Features of SMS marketing
Extremely Portable
Uses a portable device (cell phone) that permits instantaneous connection or communication with individuals at anytime.
Instant delivery
Text message marketing enjoys instant delivery of messages as messages sent are delivered instantly to the intended recipients or subscribers at the speed of light.
Less costly
Text message marketing is inexpensive in comparison with other marketing channels. In addition to being cheap to use Text message marketing typically offers high response rates thereby promising a higher ROI. Such as investing in a small ad space for a magazine may cost more yet deliver less response compared to a SMS advertising campaign which uses a fraction of the cost.
Flexible medium
The usage of SMS as marketing medium is greatly enhanced by its flexible nature. For example marketing campaigns can be crafted easily and in the shortest time possible. One can also decide to broadcast the messages to a targeted audience or alternatively send the to all numbers; the options are endless. Another plus for SMS as great medium for marketing is that it integrates easily with other forms or channels of marketing.
Easy opt-in or opt-out
The great thing about SMS marketing is that it easy to opt-in or opt- out and as result its targeted .If you are interested with certain marketing campaigns then you an easily sign up to receive the massages instantaneously. Alternatively if certain messages put you off, then you can easily discontinue getting the said texts.
SMS has a high open rate
The main reason SMS is becoming the liking of many marketers is probably because most sms messages have a higher open rate when compared to other forms of selling like email. Most SMS or texts are usually opened compared to a small amount of emails opened. The high open rate can largely be associated with the portability of mobile phones as well as the ease with which the texts are opened.
SMS has high conversions
Most statistics point to the fact that SMS marketing usually elicit more responses or conversions compared to other channels of marketing. Whether on uses SMS to run contests or promotions, so long as the text messages are rightly targeted, higher conversion rates are guaranteed. This in essence means the marketer or sponsor gets a good return on investment.
Efficient and Spam free
When it comes to SMS marketing there are no issues with spam, as the medium connect directly with customers who decide to opt-in in order to receive promotional messages unlike email which is usually bombarded with spam mail.
Offers shorter and concise messages
SMS marketing uses shorter messages of about 160 words or characters. Marketers are therefore forced to craft shorter messages that are concise enough to drive the point across. With SMS marketing subscribers are saved from reading long marketing texts that are not clear or straight to the point.
An alternative to email
SMS ease of use and delivery has prompted many demographics to shift from using email as the primary communication channel to text messaging.
Better reach
Text message marketing has a much wider reach as most people own cell phones today. Another great thing is that people carry their phones around all the times making certain the messages sent are received instantaneously at wherever location a person may be.
Another fundamental issue regarding the reach of mobile phones is that, statistics point to the fact there are far more opt-in users than the percentage of people who opt to receive direct mail, read newspaper or listen to radio advertisements.
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